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WHY MARKETING IN MIU?
FLEXIBILITY AND NEW KNOWLEDGE
For the successful development of any business it is necessary to maintain the reputation of the company - on it, as many managers of large projects believe, depends on attention to the company's products, as well as growth of its sales. A key role here is played by a public relations specialist, on whose actions depend on the image of the largest corporations.
INFORMATION SPACE CONVERSION
In our university you will be able to master the theory of communications, to acquire the skills of advertising for business and large companies, to develop information and PR strategies, to learn how to work with actual online platforms and interact with journalists.
FLEXIBILITY AND NEW KNOWLEDGE
For the successful development of any business it is necessary to maintain the reputation of the company - on it, as many managers of large projects believe, depends on attention to the company's products, as well as growth of its sales. A key role here is played by a public relations specialist, on whose actions depend on the image of the largest corporations.
INFORMATION SPACE CONVERSION
In our university you will be able to master the theory of communications, to acquire the skills of advertising for business and large companies, to develop information and PR strategies, to learn how to work with actual online platforms and interact with journalists.
HOW DO WE PREPARE MARKETERS
MODERN APPROACH
Formation of outlook and study of a wide range of general education humanitarian subjects
PRACTICE DEVELOPMENT
Ability to work with modern information channels: online media, social networks, blogs and other platforms
INTERNATIONAL PROGRAMS
Hands-on teacher training with case studies and briefcases
TEACHER TRAINING
Development of skills of complex PR campaigns: from idea to implementation
ADVANCED LEARNING ENGLISH LANGUAGE
Practical training in large companies and in the structures of the municipal administration of Moscow
LATEST LEARNING FORMATS
Advanced study foreign languages
WHAT WILL YOU STUDY?
The training program consists of four blocks: basic humanitarian and natural science disciplines, profile and specialized subjects
SUBJECTS FORMING ERUDITION AND BROAD HORIZONS
- history;
- philosophy;
- Sociology;
- jurisprudence;
- Cultural studies;
- micro and macroeconomics.
SUBJECTS AIMED AT FORMATION OF MANAGEMENT AND LEADERSHIP SKILLS
- the history of managerial thought;
- organizational behaviour;
- methods of managerial decision-making;
- business planning.
- organizational behaviour;
- methods of managerial decision-making;
- business planning.
SPECIALIZED SUBJECTS IN INFORMATION AND MASS COMMUNICATION
- Theory and practice of mass information;
- communication management;
- basics of integrated communications;
- branding technologies;
- Management of communications in the field of culture;
- information technology in the field of communications.
- communication management;
- basics of integrated communications;
- branding technologies;
- Management of communications in the field of culture;
- information technology in the field of communications.
PR TECHNOLOGY
- technologies of political language;
- the basics of reputation management;
- PR and advertising in the hotel and tourist business;
- image-making and practical image-making;
- fundraising and sponsoring.
- the basics of reputation management;
- PR and advertising in the hotel and tourist business;
- image-making and practical image-making;
- fundraising and sponsoring.
SUBJECTS FORMING ERUDITION AND BROAD HORIZONS
- history;
- philosophy;
- Sociology;
- jurisprudence;
- Cultural studies;
- micro and macroeconomics.
- philosophy;
- Sociology;
- jurisprudence;
- Cultural studies;
- micro and macroeconomics.
SUBJECTS AIMED AT FORMATION OF MANAGEMENT AND LEADERSHIP SKILLS
- the history of managerial thought;
- organizational behaviour;
- methods of managerial decision-making;
- business planning.
- organizational behaviour;
- methods of managerial decision-making;
- business planning.
SPECIALIZED SUBJECTS IN INFORMATION AND MASS COMMUNICATION
- Theory and practice of mass information;
- communication management;
- basics of integrated communications;
- branding technologies;
- Management of communications in the field of culture;
- information technology in the field of communications.
- communication management;
- basics of integrated communications;
- branding technologies;
- Management of communications in the field of culture;
- information technology in the field of communications.
PR TECHNOLOGY
- technologies of political language;
- the basics of reputation management;
- PR and advertising in the hotel and tourist business;
- image-making and practical image-making;
- fundraising and sponsoring.
- the basics of reputation management;
- PR and advertising in the hotel and tourist business;
- image-making and practical image-making;
- fundraising and sponsoring.
WHO TEACHES?
The authors of webinars and online lectures are MIU teachers and invited speakers. Your lecturers and curators live in different countries, but each of them is a professional in his field. We regularly organize webinars and online workshops for our students from leading world leaders in various industries. Our lectures are given by well-known business coaches, scientists, and practical speakers.
Simple and clear about distance learning at MIU
EDUCATIONAL PROCESS
Single platform
You gain knowledge and use a single modern and convenient educational platform. All lectures and assignments are stored in one place.
Access to materials at any time
Recordings of online classes and lectures are available to students anytime; you can always refer to them if you need to refresh your knowledge.
Always in touch
Curators and teachers are always in touch and ready to answer any questions, the work of each student is carefully checked and commented.
Knowledge check
Testing papers at the end of each semester: students take online tests, and also, depending on the specialty, hand over practical and creative work.
All training takes place online, so you only need to come to the university once - to defend your final qualification work.
The organization of distance learning on the Internet involves a combination of contact with the teacher and independent study of the curriculum. In the case of distance learning, students are given up to 90 per cent of the time to study the discipline provided for in the curriculum of the basic educational program of higher education.
Contact work, or simply speaking, communication with a teacher of the University, is carried out through online classes (lectures and practical exercises), conducted in the form of a webinar, where the student has the opportunity to ask questions to the teacher and get answers to them immediately after the webinar or later - in the form of a written answer at the forum of the discipline. Another form of interaction with the teacher is carried out at any time convenient for the student in offline mode and is realized through communication with the teacher at the forum of discipline or through the option «exchange of messages». Forum messages are available to all students who are studying this discipline in a specific period, as well as to the teacher. Communication through «exchange of messages» - is direct contacts «student-teacher», «student-student» in online and offline modes.
Contact work, or simply speaking, communication with a teacher of the University, is carried out through online classes (lectures and practical exercises), conducted in the form of a webinar, where the student has the opportunity to ask questions to the teacher and get answers to them immediately after the webinar or later - in the form of a written answer at the forum of the discipline. Another form of interaction with the teacher is carried out at any time convenient for the student in offline mode and is realized through communication with the teacher at the forum of discipline or through the option «exchange of messages». Forum messages are available to all students who are studying this discipline in a specific period, as well as to the teacher. Communication through «exchange of messages» - is direct contacts «student-teacher», «student-student» in online and offline modes.
All educational materials on disciplines are placed in the personal office of the student in the form of electronic educational resources.
E-learning resources for each subject include:
Multimedia lectures;
Webinars and online seminars;
Interactive handbooks;
Training manuals and teaching materials.
All resources placed in the University's Electronic Distance Education System (EISS) are not subject to additional fees.
E-learning resources for each subject include:
Multimedia lectures;
Webinars and online seminars;
Interactive handbooks;
Training manuals and teaching materials.
All resources placed in the University's Electronic Distance Education System (EISS) are not subject to additional fees.
The student passes the session in ESPO (on the Internet), with tests and examinations conducted in the form of testing. The only exception is the State Final Certification (State Exam or Defense of Final Qualification Work), which is carried out directly in the University building.
When preparing for the exams and exams, as well as when writing theses or term papers, the student can use the services of the electronic library of the university and e-ESP resources in all subjects.
Tests for disciplines are relatively complex, of different types. Test tasks are compiled according to electronic training materials. Depending on the type, a choice of one of the suggested options or a detailed answer may be required. Students pass intermediate and final tests. If the student during the semester studied conscientiously and successfully passed all the intermediate tests, on the exam he gets a satisfactory rating automatically. For high grades must pass final tests. Verification of the correct answers to the tests and test results is carried out automatically in the EDMS and provided to the student immediately after the end of the test.
The form of certification in the discipline of the student can be found from the electronic record of the student placed in the student's personal account. The evaluation criteria are reflected in the introductory lecture of the discipline and the section «Standard criteria for the final assessment of all disciplines».
When preparing for the exams and exams, as well as when writing theses or term papers, the student can use the services of the electronic library of the university and e-ESP resources in all subjects.
Tests for disciplines are relatively complex, of different types. Test tasks are compiled according to electronic training materials. Depending on the type, a choice of one of the suggested options or a detailed answer may be required. Students pass intermediate and final tests. If the student during the semester studied conscientiously and successfully passed all the intermediate tests, on the exam he gets a satisfactory rating automatically. For high grades must pass final tests. Verification of the correct answers to the tests and test results is carried out automatically in the EDMS and provided to the student immediately after the end of the test.
The form of certification in the discipline of the student can be found from the electronic record of the student placed in the student's personal account. The evaluation criteria are reflected in the introductory lecture of the discipline and the section «Standard criteria for the final assessment of all disciplines».
In case of questions, the student has the opportunity to contact the teacher or other services of the Institute of Continuing Education of the University (INU) through thematic forums in the ESPO.
Questions related to the study of discipline - in the forum of the relevant discipline; discussion of general issues related to work in the ESP and reference to the management of the HIN or the site - in the general forum; in case of technical difficulties, For example, the learning material is not opened or the test window is not launched, and it also fails... is not started... is not copied... is not inserted, etc., can be solved using a technical forum.
Questions related to the study of discipline - in the forum of the relevant discipline; discussion of general issues related to work in the ESP and reference to the management of the HIN or the site - in the general forum; in case of technical difficulties, For example, the learning material is not opened or the test window is not launched, and it also fails... is not started... is not copied... is not inserted, etc., can be solved using a technical forum.
The "Messaging" option allows the student to communicate with his fellow students, students of other groups, regions of residence and areas of study who study this discipline.
YOUR CAREER PERSPECT
After graduation, you will be able to work in the communications departments of large companies, as well as in the field of marketing, operational management and consulting.
Hundreds of our graduates have already built a career in consulting and PR-agencies, large companies and public authorities.
Hundreds of our graduates have already built a career in consulting and PR-agencies, large companies and public authorities.
OUR BENEFITS
- Bachelor's Diploma established by the Ministry of Education and Science of the Russian Federation
- Campus and in the center of Moscow with developed infrastructure
- Strong professors and practitioners
- Cooperation with companies for practice and employment
- Online platform for lifelong learning
- Top guest lecturers
- Educational programmes adapted to the needs of employers
- Specialized training and research centres
ADMISSION TERMS
LEVEL OF EDUCATION
Bachelor's degree
PROFILE
«Advertising and marketing communications, PR»
FORM OF training
Extramural with the use of distance learning technologies
ENTRANCE EXAMINATIONS AND MINIMUM POINTS
- Russian language (40)
- Social Studies (45)
-one subject of the applicant's choice: History (35)/Computer science (44)/Foreign language (30)
- Social Studies (45)
-one subject of the applicant's choice: History (35)/Computer science (44)/Foreign language (30)
TRAINING PERIOD
After school – 4.5 years After college/ technical school - 3.5 years (with individual plan review)
PRICE
15,600 to 25,000 per semester (depending on discounts and benefits)
EDUCATIONAL DOCUMENT
Bachelor's degree, a sample established by the Ministry of Education and Science of the Russian Federation
LICENSE AND ACCREDITATION
REQUEST FOR CONSULTATION OF THE ADMISSION COMMITTEE
By submitting an application you agree with the processing your personal data and agree with the privacy policy.
© Moscow International University, 2024
Leningradsky Ave 17, Moscow, Russia
125040
8 (800) 301-09-30
8 (499) 490-58-04
TIN 7714046437
PSRN 1037739650090
Leningradsky Ave 17, Moscow, Russia
125040
8 (800) 301-09-30
8 (499) 490-58-04
TIN 7714046437
PSRN 1037739650090