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ADVERTISING AND PR
About the profession
Specialists with deep knowledge of economics and a fundamental humanitarian education are trained in Moscow International University (MMU).
Our graduates are well-versed in the market. They are able to anticipate future trends and changes, and create successful PR campaigns. Our graduates are also good at data analytics and advertising production mechanisms.
Specialists with deep knowledge of economics and a fundamental humanitarian education are trained in Moscow International University (MMU).
Our graduates are well-versed in the market. They are able to anticipate future trends and changes, and create successful PR campaigns. Our graduates are also good at data analytics and advertising production mechanisms.
IS ADVERTISING AND PR RELEVANT RIGHT NOW?
TEACHER AT THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS
Kobyzeva Victoria Olegovna
Marketer is a sought-after profession
Entering the Faculty of Advertising and PR means taking the first step towards a successful career in a dynamically developing direction. Nowadays, almost all commercial and state structures, political parties, unions, international companies, cultural, sports and tourist organizations are interested in specialists in public relations and advertising.
Entering the Faculty of Advertising and PR means taking the first step towards a successful career in a dynamically developing direction. Nowadays, almost all commercial and state structures, political parties, unions, international companies, cultural, sports and tourist organizations are interested in specialists in public relations and advertising.
Marketer is a sought-after profession
Entering the Faculty of Advertising and PR means taking the first step towards a successful career in a dynamically developing direction. Nowadays, almost all commercial and state structures, political parties, unions, international companies, cultural, sports and tourist organizations are interested in specialists in public relations and advertising.
The training approach in MIU:
- Broaden your outlook and study a wide range of humanities
- Use real-world cases in the process of learning
- Develop integrated PR campaign management skills: from idea generation to implementation
- Work with modern information channels: online media, social networks, blogs and other platforms
- Advanced study of foreign languages
- Advertising manager
- PR manager
- Advertising copywriter
- Government relations manager
- Media buyer
- Media planner
- Design, creative and image manager
- Contextual advertising specialist
- SMM manager
- Corporate communication departments of large companies
- Consulting and PR agencies
- Advertising departments in commercial companies of all fields
- Production centers
- TV companies
- Design studios
- Advertising and marketing agencies
High demand and high salary
Ability to influence society
Creative components in the working process
The opportunity to try yourself in different fields
PROS
Highly competitive labor market
High workload and responsibility, irregular work schedule
Keep up to date with current trends
CONS
Continuing professional development is required
EDUCATIONAL PROCESS
- The educational programme includes about 800 lectures, 38 tests and 30 exams. Also, during the training, you will complete 3 internships and conduct a series of advertising campaigns as part of internships.
- When writing course projects, you will develop several PR and informational presentations.
- Under our guidance, you will learn how to work with online platforms, interact with bloggers and journalists.
- Interfaculty research and projects, meeting in an open lecture hall contribute to the expansion of horizons and the emergence of professional relationships.
WHAT WILL YOU BE STUDYING?
History
Philosophy
Foreign language
Law
Information technology
Philosophy
Foreign language
Law
Information technology
Business communication
Economy
Social psychology
Fundamentals of communication theory
Fundamentals of management
Organizational behavior
Human resource management
Project management
Economy
Social psychology
Fundamentals of communication theory
Fundamentals of management
Organizational behavior
Human resource management
Project management
Basics of design and infographics
Basics of marketing
Business presentation technologies
Theory and practice of advertising
Marketing research and situational analyses
Media planning
Digital design
Brand management
Computer-generated design
Consumer behavior
Evaluating advertising effectiveness
Basics of marketing
Business presentation technologies
Theory and practice of advertising
Marketing research and situational analyses
Media planning
Digital design
Brand management
Computer-generated design
Consumer behavior
Evaluating advertising effectiveness
Advertising and public relations
Corporate communications
Basics of imagelogy
Public relations and advertising in commercial organizations
Communications law and regulations
Communications management
Psychology of mass communication
Sociology of mass communication
Corporate communications
Basics of imagelogy
Public relations and advertising in commercial organizations
Communications law and regulations
Communications management
Psychology of mass communication
Sociology of mass communication
FORM AND COST OF TRAINING
- Advertising and marketing communications
– Russian language (40)
– Social studies (45)
– One subject of the applicant's choice: History (35) / Informatics (44) / Foreign language (30)
– Social studies (45)
– One subject of the applicant's choice: History (35) / Informatics (44) / Foreign language (30)
- Full-time
- Part-time
- Correspondence course
- Correspondence course with the use of distance learning technologies
After school:
Full-time – 4 years
Part time – 4,5 years
Correspondence course – 4,5 years
Correspondence course with the use of distance learning technologies – 4,5 years
After college / technical school:
Full-time – 3,5 years (with consideration of an individual plan)
Part time – 3,5 years (with consideration of an individual plan)
Correspondence course – 3,5 years (with consideration of an individual plan)
Correspondence course with the use of distance learning technologies – 3,5 years (with consideration of an individual plan)
Full-time – 4 years
Part time – 4,5 years
Correspondence course – 4,5 years
Correspondence course with the use of distance learning technologies – 4,5 years
After college / technical school:
Full-time – 3,5 years (with consideration of an individual plan)
Part time – 3,5 years (with consideration of an individual plan)
Correspondence course – 3,5 years (with consideration of an individual plan)
Correspondence course with the use of distance learning technologies – 3,5 years (with consideration of an individual plan)
15.600 – 132.000 rubles per semester, depending on the form of study, discounts and benefits.
The University implements a bachelor's degree programme in the specialty 42.03.01 "Advertising and public relations".
After completing their studies, students will receive a bachelor's degree of the state standard established by the federal executive authority.
After completing their studies, students will receive a bachelor's degree of the state standard established by the federal executive authority.
REQUEST FOR CONSULTATION OF THE ADMISSION COMMITTEE
By submitting an application you agree with the processing your personal data and agree with the privacy policy.
© Moscow International University, 2024
Leningradsky Ave 17, Moscow, Russia
125040
8 (800) 301-09-30
8 (499) 490-58-04
TIN 7714046437
PSRN 1037739650090
Leningradsky Ave 17, Moscow, Russia
125040
8 (800) 301-09-30
8 (499) 490-58-04
TIN 7714046437
PSRN 1037739650090